--- title: "Serve more than looks: Create personalized experiences in an increasingly diverse cosmetics landscape" --- [Request Demo](https://visit.bloomreach.com/request-demo/?itm_category=inpromo&itm_type=menu_demo&itm_page=/partners/&hsLang=en) [![](https://visit.bloomreach.com/hubfs/GLOBAL/bloomreach-logo-black.svg)](https://www.bloomreach.com/) ## Cosmetics Brands, Serve More Than Looks ##### It's time to create personalized experiences for an increasingly diverse cosmetics landscape ### Let's Chat ## Trusted by Brands Like You ![Logos](https://visit.bloomreach.com/hubfs/Logos.jpg "Logos") ##### Creating seamless, personalized experiences for each customer?   ##### Now that looks great on you. ###### Customers’ shopping expectations are constantly increasing. Even though you’ve done the work to expand product lines and shades, as well as keep up with ever-changing trends and customer wants, it’s not enough.  ###### Winning cosmetic companies not only provide excellent confidence-boosting merchandise, but they also deliver 1:1 shopping experiences that match the benchmark set by brick-and-mortar retailers.  ###### So, how can digital-first cosmetics companies provide that experience? They do it by fully leveraging customer and product data with a solution like [Bloomreach Engagement](https://www.bloomreach.com/en/products/engagement?_ga=2.114905345.787676052.1649272531-338934344.1648490357) to learn, optimize, and personalize all the touchpoints across the customer journey.  ##### How We Empower Cosmetics Brands ![7-advanced-predictions-1-at-2x](https://visit.bloomreach.com/hubfs/7-advanced-predictions-1-at-2x.png "7-advanced-predictions-1-at-2x") #### Real-time recommendations that increase average order value, boost loyalty, and retain new visitors ##### In a world of diverse customers with different skin tones, combinations, and style preferences, it's increasingly important to have site experiences that follow their lead.  ##### By offering products meant for your customers, you can increase average order values and inspire them to shop with you over the competition #### Real-time A/B testing so you can optimize each touch of your campaign ##### Have multiple high-performing products? Quickly test messaging, images, calls-to-action, and more. ##### With Bloomreach Engagement, you can A/B test almost anything, enabling you to deliver your top-performing assets to your customers throughout your campaigns. ![11-ab-testing-at-2x](https://visit.bloomreach.com/hubfs/11-ab-testing-at-2x.png "11-ab-testing-at-2x") ![Unified Data-Cosmetics (1)](https://visit.bloomreach.com/hubfs/Unified%20Data-Cosmetics%20(1).png "Unified Data-Cosmetics (1)") #### Segment accurately and provide truly personalized site experiences at scale ##### Real-time updates make all the difference. Commerce data enables segmentation and omni-channel orchestration, meaning your customers will only get served the products that are most relevant to them. ## No fluff, just results. Cosmetics Customers Benefiting from Bloomreach. ![](https://visit.bloomreach.com/hubfs/Case%20Study-Yves%20Rocher.jpg) **17.5x** the increase in clicks on a recommended item **11x** increase in purchase rate Bloomreach Engagement offered a top solution in its real-time and personalized product recommendations. When put to the test, Bloomreach’s real-time recommendations engine converts approximately 11 times better than recommendations for “top-selling products.” In fact, the solution even made it possible to personalize product recommendations for Yves Rocher’s anonymous guests (as long as they accepted cookie tracking). ![](https://visit.bloomreach.com/hubfs/Case%20Study-Benefit-1.jpg) **+73%** Increase in revenue per email **+12%** Increase in email open rates Benefit Cosmetics implemented our deliverability best-practices (list hygiene) to see a significant uplift in open rates and revenue per email within two quarters. ### Watch the Roundtable Discussion ##### An interactive event for marketing and e-commerce leaders of the cosmetics industry to discuss the future of personalization. ##### We discussed:  ![Icon-Personalization-1](https://visit.bloomreach.com/hubfs/Icon-Personalization-1.png "Icon-Personalization-1") ##### **Inclusion, Meet Personalization** ##### You've done the work to expand product lines, shades, keep up with ever-changing trends and customer wants. Now it's time to make sure your customers feel inspired and driven to purchase. ![Icon-Loyalty-1](https://visit.bloomreach.com/hubfs/Icon-Loyalty-1.png "Icon-Loyalty-1") ##### Increasing Loyalty and Keeping New Visitors ##### Why real-time recommendations and personalization are critical to increasing average order value and converting new visitors into lifetime loyalists. ![Icon-Scales-1](https://visit.bloomreach.com/hubfs/Icon-Scales-1.png "Icon-Scales-1") ##### Personalization that Scales ##### How segmenting accurately with a Single Marketing View directly impacts your ability to provide truly bespoke site experiences. ![](https://play.vidyard.com/iRJ18oqN5FS5T6NYM3vA3k.jpg) ![](https://play.vidyard.com/aVk2XSFodBqvhY7hncnvCk.jpg) ![br_engagement-cosmetics](https://visit.bloomreach.com/hubfs/br_engagement-cosmetics.png "br_engagement-cosmetics") ![](https://visit.bloomreach.com/hubfs/GLOBAL/exponea-bloomreach-logo-white-1.svg) [Privacy Policy](https://www.bloomreach.com/en/about/privacy) [Terms of Service](https://www.bloomreach.com/en/about/terms-of-use)