
Black Friday marks one of the biggest events in the retail calendars. It’s crucial that brands knock the commerce experience out of the park to boost revenue and earn loyal customers that will shop with your business year round.
What's inside?
We’ve gathered together expert opinions and top tips for how you can incorporate personalization into your Black Friday 2021 strategy to drive growth, and hit a holiday home run.

Learn 5 e-commerce personalization tips straight from the experts

Compare how your favorite brands use personalization in practice

Discover how to tailor every experience a customer can have to match their unique needs
