October 27, 2026 · 11 am ET / 3 pm GMT · Live · feat. Shopify

Black Friday Changed. Did You?

Last Year's Data, This Year's Edge

Real 2025 Black Friday data from Bloomreach and Shopify — including the layer most brands aren't tracking yet — and what it means for how you show up this BFCM.

113%

surge in AI shopping assistant conversations, Black Friday 2025

13x

YoY growth in AI-referred orders, Q1 2026

27%

Shopify BFCM growth vs. 3–7% for the broader market

Last Black Friday didn't look like the one before it. This one won't either.

What we'll cover

Three things, no filler.

What actually happened last Black Friday

Real 2025 data across email, SMS, and site traffic — not projections, not vibes.

The channel most brands aren't tracking yet

AI-referred orders and agentic storefronts grew faster than everything else last Black Friday — and most reporting still doesn't capture it.

What it means for this BFCM

Concrete moves for the weeks you have left — not a generic readiness checklist.

Request Demo

Who's in the room

Jay Schwedelson

Founder, GURU Media Hub & SubjectLine.com

Lindsay Munn

Senior Product Marketing Manager, Bloomreach

Jason Wilson

Lead Solutions Engineer, Shopify

Live · October 27, 2026 · 11 am ET / 3 pm GMT

Same Black Friday. Different data.

See what actually happened last year, and what it means before this one hits.

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