Request Demo

BFCM Without the Burn: Smarter Strategies for 2025

Join Bloomreach + Shopify for a live session on the pressure points that derail BFCM and the strategies to fix them. Real chaos, real lessons, and smarter ways to scale this peak season. The number of strategies you'll take away? The limit does not exist. 

 
We're fixing BFCM.

 

BFCM doesn't come with a handbook, but it does come with lessons. We'll show you what's really happening this year: the fails, the panic moments, and the plays that actually work.

Meet the Experts

Salee Suwansawad, Lead Experience Strategist, Bloomreach
Multi-faceted ecommerce site merchandising leader with over 15 years of experience. Specializing in using data to drive business improvements and improve customer site experience. Passionate about product discovery, personalization, searchandising, seo and product management.
Sandy Jeong, Enterprise Field CTO, Shopify
Sandy Jeong is an Enterprise Field CTO at Shopify, with a proven track record of leading complex digital and organizational transformations. She previously served as VP of Digital & Tech at Glossier and held product leadership roles at Amazon and Microsoft. Sandy is passionate about building innovative, customer-first digital experiences and helping organizations optimize & future-proof their tech investments.

What To Expect

The State of BFCM 2025

BFCM isn’t just a weekend anymore. Shopping windows are stretching earlier, consumer budgets are tighter, and AI has moved from buzzword to baseline. We’ll explore how these shifts are shaping the 2025 season and what that means for the brands competing in it.

 

 

BFCM Pressure Points

Every peak season exposes the cracks. From broken promos to personalization gaps and data misfires, the smallest mistakes can snowball into chaos. Together we’ll spotlight the pressure points that trip up even the best-prepared teams and hear what your peers are feeling heading into this year.

 

Strategies That Scale

BFCM doesn’t have to be survival mode. This is where we flip the script and focus on the smarter moves. You’ll see how leading brands are using AI and automation to stay agile, scale their campaigns, and deliver experiences that actually convert when the pressure is highest.

This isn't a regular webinar.

It’s strategy powered by real chaos, real commerce trends, and real tools (that actually scale!). Walk away with insights you can put to work immediately this peak season.