For B2B enterprises, there has never been a more thrilling - or perplexing - era to venture into the digital realm. While customer expectations continue to soar, the influx of new technologies hitting the market is equally overwhelming. These innovations offer manufacturers and distributors a plethora of options and empower their teams with new capabilities. However, for those who are relatively new to e-commerce, the sheer abundance of tools available can be daunting. A successful digital experience encompasses various elements, but in this session, our primary focus will be on a crucial aspect - closing deals. If the ultimate goal of e-commerce is to "simply sell something," how can B2B companies prioritize actions to seal more online deals without sacrificing buyer engagement? This discussion will delve into five pivotal strategies that B2B companies can implement *right now* to encourage buyers to place more orders for a wider array of products, more swiftly and more profitably than ever before.