Our 4-step Commerce Experience Plan to Take Albertsons Customer Data Further
Step 1
Browse. Buy. Repeat.
Today's shopper is more disloyal than ever, meaning grocers must work harder to acquire and retain customers.
Create compelling shopping experiences and engagement programs, resulting in lower costs per acquisition, higher loyalty rates, and increased lifetime customers.
Step 2
Get Personal
Albertsons is passionately focused on customer value and creating innovative online experiences - but siloed data & tech doesn't allow you to design truly personalized customer journeys.
Match the right product to the right consumer and create personalized journeys at scale. Adapt your proposition using a number of data points, including demographics, budget preferences, and past shopping behavior.
Step 3
No Basket Left Behind
Online shops must feel as smooth as any visit to the local store. This means intuitive site search, updated stock availability, clear promotions, and preference-based product display.
Expect lower abandonment rates and an increase in basket size - and shopping experiences so smooth, you'll have them coming back for more.
Step 4
Scale the Experience
Presto!, Instacart, corporate campaigns - while Albertsons has adopted a food-first strategy, its other categories are key revenue drivers.
Unify your customer experience and allow for cross-brand data optimization.
Ready to See Bloomreach Engagement in action?
See How Fellow Companies Succeed With Bloomreach Engagement
Jenson USA Sees +8.5% RPV With Bloomreach Engagement and Discovery
We are grateful for our existing partnership and are excited for the opportunity to help Albertsons continue to forge an innovative path for grocers everywhere!
