From Back End to Front End: AI’s Role in E-Commerce Transformation

Watch now for a dynamic conversation diving into the practicalities of AI in e-commerce. Discover how AI boosts operational efficiency, empowers smarter work, and transforms the customer experience. Explore real changes, future trends, challenges, and unexpected benefits. This dialogue demystifies AI’s role, offering valuable insights for e-commerce success.

Featuring a discussion with

At the core of the discussion lies the customer experience, where we delve into the question of whether AI simply masks the existing processes or truly revolutionizes the way customers engage with your brand. Guest speaker, Brendan Witcher, Forrester VP and Principal Analyst, and Anirban Bardalaye, Chief Product Officer at Bloomreach, uncover the profound transformations AI brings to customer interactions, personalized experiences, and enhanced support systems.


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Meet Your Speakers

Anirban Bardalaye

Chief Product Officer, Bloomreach

Anirban Bardalaye serves as Chief Product Officer, leading the development and execution of strategy to accelerate the growth of the company’s product pillars — Discovery, Engagement, and Content. Prior to joining Bloomreach, Anirban served as Vice President of Product Management, Commerce Cloud, at Salesforce. Before joining Salesforce, Anirban served as Head of Product, Platform Ecosystem & Marketplace, at Guidewire, and prior to that, co-founded VaycayHero, a B2B2C travel company backed by prominent technology startup accelerator Y Combinator. Anirban also led product management at Serena Software, and earlier in his career held multiple roles as a software engineer. He holds an MBA from the University of Chicago Booth School of Business, a dual MS in Systems Science and Mechanical Engineering from Louisiana State University, and a BE in Mechanical Engineering from National Institute of Technology, Rourkela.
 

Brendan Witcher

VP, Principal Analyst, Forrester

Brendan serves digital business strategy professionals and is an expert on consumer behavior and technology trends in the commerce engagement space. He is also a noted authority on market developments and vendors that help deliver today's leading strategies and tactics in digital excellence. Brendan’s research focuses on strategic initiatives and technologies that help companies win, serve, and retain today’s digitally savvy customers. He has provided commentary and insights in industry media such as Bloomberg, CNBC, Marketplace, NPR, PBS, The Economist, Time, and The Wall Street Journal.

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