High Touch vs. High Tech: How AI Helps Distributors With B2B E-Commerce Sales

Explore the pivotal role of AI in enhancing distributor performance and sales strategies in the B2B E-commerce landscape, weighing the benefits of high-touch approaches against cutting-edge technology solutions. 

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Hear from our B2B customers

16%
increase in revenue from search
"We rely on the Bloomreach algorithm to really drive the majority of our search results."
Brooke Logan Senior E-Commerce Manager, HD Supply
12x
increase in content shared monthly
"We are delivering an exceptional end-to-end customer experience and providing rich and engaging content that elevates the value we provide and builds loyalty with our customers. The Knowledge Center is a go-to resource that goes beyond the sharing of knowledge and empowers customers to put the skills and the resources of Global Industrial to work for them."
Klaus Werner SVP and CMO, Global Industrial
40%
boost in orders YoY, as well as a 35% lift in order income
"Together with diva-e, Spryker, and Bloomreach, we analyzed precisely which business models are successful in our analog sales process and further developed them into suitable digital solutions for a modern, holistic customer experience."
Mark Wever Global Chief Digital Officer at STAUFF
43%
increase in total web revenue
"As a business, we have developed an excellent reputation for providing outstanding service in-branch. We wanted to replicate this online, too. That’s why we’ve invested in improving our online presence and digital service offering with Bloomreach, Vue Storefront, BigCommerce, and Brave Bison."
Andy Pickup Digital and Marketing Director
01 / 01

Watch Now: Differentiation in a Digital First World

The days of competing on price and selection are long gone. In this session B2B customer experience expert Jason Hein, Principal B2B Visionary at Bloomreach will discuss why B2B companies need to compete on experience - and how exactly to do so.

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