Abercrombie, Scale Best-in-class Digital Experiences to Grow Brand Loyalty

Provide the most personalized experience for your customers, wherever and whenever they shop.
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Powering Brands Like Abercrombie & Fitch

Scaling with home-grown tools and point-solutions is tough. As Abercrombie increases its number of products, sites, and geographies, it can be difficult for marketers to optimize the site — especially when working with manual tools and are reliant on IT to make changes.

 

With Bloomreach, the power to quickly launch landing pages and sites, or to optimize search results and category pages, is back in the business users' hands.

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The Key to Driving Growth at Abercrombie & Fitch 

Don’t Be Limited by Third-party Data Limitations

Unlike cookie-based solutions that only capture a point in time and are subject to third-party data limitations, Bloomreach’s web and app personalisation combines real-time browsing behaviour with first-party customer data from all sources so you can go deeper to meaningfully transform the customer experience.

Personalize With Drag-and-drop Omnichannel Journeys

Give your marketers total control over every aspect of the customer journey. Add real-time triggers, customer segments, conditions, and integrated marketing channels like email, SMS, push messages, and ad retargeting.

Bring Inclusion and Personalization Together for Better Results

Deliver 1:1 shopping experiences at every stage of the customer journey with Bloomreach Engagement. Our single platform offers 360° customer profiles that fully leverage customer data so you can craft campaigns that feel as unique as your clientele. Trigger personalized email and SMS campaigns, segment audiences based on real-time customer behavior, and A/B test any touchpoint in the consumer journey to best serve their style.

Insights, Orchestration, and Personalization in 1 Platform

 

Hear More From Our Clients

17.5x
the increase in clicks on a recommended item within one minute compared to a top-seller recommendation
"Bloomreach never stops innovating and ensuring that we are getting the best solution in the market. We were already seeing success with Bloomreach’s product recommendations, but we are really happy with the upscaled real-time recommendations from Bloomreach. It is faster, more accurate, and we are able to offer more personalized recommendations to all of our customers — including our first-time visitors."
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50%
time saved with Bloomreach Engagement’s project cloning capabilities
"When you operate multiple brands across multiple markets, the ability to streamline a process through one product really does make our lives easier. Gone are the days where we had to create each campaign from scratch! As a result, our team is happier and more efficient."
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8.5%
the increase in revenue per visitor when optimizing search results based on understanding which customer segment a visitor belongs to
"Our catalog is 30,000+ and there’s always room to improve on site search. That’s the number one thing we can do to benefit the customer journey and to improve conversion"
Read Their Story
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Are you ready to bring together product and customer data to create journeys that feel like magic?

Bob Clark Strategic Account Executive
Ozioma Obele Commerce Experience Advisor
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