---
title: The 5 most important CDP features your company needs to succeed
description: With e-commerce booming, your company has to retain customers at a high level. Does your CDP have the features needed to do this? Find out.
image: https://visit.bloomreach.com/hubfs/Campaigns/2021/2105%20CDP%20Knowledge%20card/BR-2021-Knowledgecard-Newsletter-Header@2x.png
---

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# The 5 Features Your CDP Must Have

## Learn what your company needs in a CDP in our new digital-first world

##### Download Our Knowledge Card

![book1-1](https://visit.bloomreach.com/hubfs/book1-1.jpg "book1-1")

### Is your CDP capable of all it needs to be? Find out what features you need in 2021 to keep up in our new digital-first world.

[GET THE KNOWLEDGE CARD](https://visit.bloomreach.com/5-cdp-features#download)

# What's inside?

The days of a CDP solely compiling your data from multiple sources into a unified customer database and exposing it to other systems are over. Learn why a CDP having that functionality alone just isn’t good enough anymore.

![Group 2535](https://visit.bloomreach.com/hubfs/Group%202535.svg "Group 2535")

Understand which specific features a CDP should offer that will allow you to best connect with customers and how those features will help your company retain customers.

![Group 2534](https://visit.bloomreach.com/hubfs/Group%202534.svg "Group 2534")

Learn the importance of real-time processing and execution and how the right CDP can help facilitate purchases in real-time.

![book2](https://visit.bloomreach.com/hubfs/book2.gif "book2")

### Hey, are you ready to download our knowledge card?

[DONWLOAD IT NOW](https://visit.bloomreach.com/5-cdp-features#download)

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